No. AI is not reducing the overall volume of work in the translation industry; rather, it is shifting where value is delivered while driving exponential growth in the amount of content that needs to be translated. While AI handles a growing share of simple or generic tasks, it also uncovers large volumes of previously untranslated material that now require higher-quality, human attention. Translators who adapt by delivering premium quality and added value, especially in direct client relationships, can expect expanding opportunities as clients seek expert guidance on complex, sensitive, or strategically important content. Far from making human expertise obsolete, AI dramatically increases demand for skilled professionals who can leverage technology and go beyond automation.