No, absolutely not. AI is a fundamental shift reshaping how expertise and technology are accessed and delivered. It is profoundly affecting the translation industry. This didn’t start with generative AI, though; legacy machine translation was already making an impact. No matter what happens in the “hype cycle”, we are living through a paradigm shift, and trying to “wait it out” risks falling behind as the industry moves forward: automation will take over routine work and increase demand for professionals who can deliver quality results using AI. Embracing this change keeps you competitive, unlocks new opportunities, and prevents you from being left behind as the market evolves for good.
