You frame it as a strategic expansion of your capabilities, not a discount. You explain that your Tier 1 Premium Human service remains the exact same high-touch, prestigious service they require for high-risk, high-impact content. But now, because you have invested in an enterprise-grade backend, you can finally help them process the massive backlog of low-risk, internal content they previously couldn’t afford to translate. It’s about matching the right tool to the right task, not slashing your worth.
