No model works for everyone. This framework is optimized for clients who already have significant volumes of content (both backed up and on an ongoing basis), and who would have far more of it translated professionally if the quality, price, and operational reliability were better aligned to their business goals. It targets the untapped budgets of clients who need scalability at a lower cost and with higher standards.
However, don’t assume a client’s current translation needs based solely on their past behavior. Offering three levels of service—even to clients approaching you with simple, one-off projects—does more than just make you more competitive during the initial bidding process; it awakens them to new strategic opportunities, drawing out high-volume content for translation that wasn’t previously visible. With this service model, you can initiate a consultative conversation with your clients to help them maximize their multilingual content opportunities.
